Cloozz is a luxury jewelry brand that designs charms for glasses. Every year, Cloozz showcases its products at a massive exhibition in Milan, pushing the boundaries of design and video on LED screens year after year.

It really mattered to the brand that the renders felt realistic, as close to reality as possible. Through the video, we tried to show just how much beauty and life a small charm on a pair of glasses can express.

It's kind of wild that just a few years ago, none of this could've been done with AI. So back then, with no shortcuts, everything was done the traditional way. From modeling the charms, to rigging, material animations, and rendering.